After experiencing financial insecurity and seeing it reflecting in her community of Little Rock, Arkansas, Ciara Callicott founded Unite to Fight Poverty in 2021. Her vision was to create a community of people working to bring awareness to the issue of poverty and also working to combat it using the power of advocacy.

What began as one young woman writing letters to her lawmakers has evolved into an organization working across 8 states to unite to fight poverty.

After a year of the organization being run by just Ciara and her creative director, Lillian, UTFP has expanded to a full team. Unite to Fight Poverty has become more than just advocacy initiative, it has become a movement.